The Basic Search Engine Marketing Techniques To Assist Boosting Your Website Rankings
A popular question, is what just what a search engine optimisation company does? SEO stands for search engine optimisation, which can make or break your business.
Let’s assume you don’t even have a website, let alone domain yet or hired search engine optimisation services. You will need a domain name that is short and snappy so people can easily remember it. If you can avoid doing so, try not to put hyphens in the name. You may wish to have a top keyword in the domain but only do this if it fits easily.
Once you have your new domain name you will want a website. What sort of site you want is dependant on what the website for. Google and other search engines are currently ranking things like blogs quite highly, but this like many things wont last forever and you need to plan for the long term. Google simply loves fresh content and blogs provide just that. If you wish to employ a CMS, make sure you pick one that is search engine friendly. Some can be done easily such as Drupal, which allows for many SEO customisations to be employed.
Be aware of using meta tags as they certainly don’t have the kind of effect on SEO they used to. If you are going to use them, put only 3 or 4 keywords in and be specific on them. The meta description is important to add as Google uses it for its listings.
The internal linking structure in your site should be intuitive and lead to people to exactly where you want them to go. If you can’t link in your primary navigation you can always use the footer. This should also be done if your website has Flash or JavaScript navigation as the spiders cannot index your site if they dont know about all your content. On the flip side there may also be content that you dont want to be indexed and for this you can place a text file on your side called robots.txt and in it you can then use the following to help keep the spiders out.
User-agent: *
Disallow: /
This prevents spiders from listing certain pages and documents.
These are some of the basic, but important parts of SEO- good luck!
